DJ Versus (moniker of Daniel Genchev) started his djing career at the tender age of 14 playing commercial music at discos and clubs in his home town. His obsession to Hi-Fi equipment and appreciation for the quality sound were the main reasons that led to a change in his musical taste. Versus became addicted to the electronic music which fascinated him with it`s quality pumped-up sound, it`s energy and the messages it carries. What followed was a number of parties promoted by him, gigs around the whole country and abroad. After he met DJ Smooke their friendship, similar ideas and musical tastes led to the creation of their own label and promoting company called 'HITEX Promotions'. They soon gained momentum and became one of the leading promotion crews in Bulgaria. Fans associate them with excellent parties marked by the sound that make the people dance.